Betting Exchanges

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Betting Exchanges



The advent of the betting exchange created a totally different way in which to gamble on sports events. In addition to the customary backing of a selection to win, the exchange offered the opportunity to back a selection to lose. What was additionally revolutionary about the exchange concept was that it offered the opportunity to bet in-play; this introduced the idea known as trading. Trading on a betting exchange works on the same principle as trading on the stock market. Floor dealers trade on commodities or currencies by predicting whether a stock will go high or low. The same principle applies to the betting exchange and is called back or lay.

Even further, the exchange offered multiple markets on which to bet. The old style punt on a team to win or draw was now superseded by the abilty to bet on correct scores, how many goals, asian handicaps and other exotic markets like sending off or corners gained.

Perhaps the most remarkable advantage of the exchange was its better prices guarantee. Betfair, the largest betting exchange, is not a bookmaker – although it has recently introduced a fixed odds element into its platform – and makes its money through a commisssion levied on winning bets rather than creating its own in-built margins.

This being the case, the Betfair punter is not obliged to take a fixed price on a selection as he would have to do with a regular bookmaker; he can ask for a price from another Betfair customer rather than accept what is on offer. Suddenly, the concept of value takes on a whole new more realsitic meaning. Anyone who has had even a small interest in gambling knows that Rooney to score first + final result 3-1 to Utd at odds of 9/1 is not value.


If you are completely new to the betting exchange concept then we advise you to check out the Betfair educational section here


Then for a more in-depth understanding of how to trade football successfully please take a look around this site where you will find plenty of resources to set you on your way.

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There are plenty of resources on this site to give you an introduction to the world of sports trading. Check out the tutorial articles pages and the video section for information on football trading. A number of these resources are available to view only if you have a paid subscription. However, if there is anything you want further information on please contact us via the Contact link in the main menu.
Naturally we are here to help you make money on the betting exchanges. But we also want to offer you guidance and support in how to become a successful trader.

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If you have any question regarding the betting exchanges and trading techniques or queries about anything on this site please view the FAQ page or alternatively if you cannot find the answer there contact us by email and one of our football trading pros will answer you as quickly as possible.


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Webinars are a great way in which to learn. They use the interactivity of real time presentation to explain subject matter often too complex for text or video based tutorials. A webinar simply combines these and enables the attendee to view the presenter`s PC screen in real time. Plug your headphones in and relax & learn from the comfort of your own home. Learning how to trade football on the betting exchanges is ideal for this kind of presentation set up. Up to 25 different markets to trade, knowing what the best strategies to employ and the techniques to adopt is a lot to take in. So has now made available a series of webinars open to the public as well as to our regular members. If you are tired of plain old gambling and losing money then join one of these live webinar sessions and learn the intricacies of sports trading.

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Free Bets

Want a free bet? Tired of those pesky 0-0 bore scores? Then take advantage of the hundreds of free offers from the bookies. And to help you further our partner at, Darren Hall, will guide you through the process of how to use the free bets profitably. As he says, there`s no catch, just good maths. Simples!


Go To Free Bets


Founded in 2009, the service has gone from strength to strength. With over 150 members Ads feels justifiably proud that he has brought his skills & knowledge to a growing audience. is a consultancy and trading service that teaches clients the art of trading sports on the betting exchanges.
It provides a platform for a community of like minded traders of all levels to share ideas and information about the complex, yet fascinating, world of sports trading.